No. 1 (2011): Correspondences & analysis N°1 2011 (january - december)

Revista Correspondencias & análisis N°1 2011 (ene. - dic.)

With the intention of examining and apprehending the dynamism experienced by the comunicológico spectrum of the 21st century, this first issue has 21 articles distributed in five thematic sections: "Communication & New Technologies", "public relations", " Advertising ", journalism" and "Media and society".
TABLE OF CONTENTS

Published: 2011-10-28

Presentation

Editorial

Research articles

  • Cybercampaigns in Latin America: Potentialities and Limitations

    Andrés Valdez Zepeda, Delia Amparo Huerta Franco, Arturo Aguilar Aldrete
    3-16
    DOI: https://doi.org/10.24265/cian.2011.n1.01

  • Media and Journalists in Twitter: The Chilean Case

    Alberto López-Hermida Russo, Cecilia Claro Montes
    17-33
    DOI: https://doi.org/10.24265/cian.2011.n1.02

  • Power and Communication in Digital Society

    Luis Núñez Ladevéze, Teresa Torrecillas Lacave
    35-48
    DOI: https://doi.org/10.24265/cian.2011.n1.03

  • Origins of Cyberjournalism

    Lizy Navarro Zamora
    49-64
    DOI: https://doi.org/10.24265/cian.2011.n1.04

Methodological articles

  • Social Networks as Public Relations Tools in European Institutions

    Xosé Baamonde Silva
    67-82
    DOI: https://doi.org/10.24265/cian.2011.n1.05

  • Public Relations Interdisciplinary Teaching at Spanish and Mexican Universities. An exploratory study

    Marco Tulio Flores Mayorga, David Roca Correa
    83-99
    DOI: https://doi.org/10.24265/cian.2011.n1.06

  • The Strategic Plan of Communication as New Model of University Scientific Research

    Fernando Martín Martín
    101-114
    DOI: https://doi.org/10.24265/cian.2011.n1.07

  • Public Relations and Sustainable Development in Question in French Academic Works

    Arlette Bouzon, Joëlle Devillard
    115-135
    DOI: https://doi.org/10.24265/cian.2011.n1.08

  • Communication in corporate social responsibility management

    Sandra Orjuela Córdoba
    137-156
    DOI: https://doi.org/10.24265/cian.2011.n1.09

  • Communication as Instrument of Expansion in Small and Medium Spanish Companies: The Segovian Case

    Begoña Gómez Nieto
    157-172
    DOI: https://doi.org/10.24265/cian.2011.n1.10

Theoretical articles

  • Development of Creative Advertising. Past and Present

    Montse Vázquez Gestal
    175-190
    DOI: https://doi.org/10.24265/cian.2011.n1.11

  • Car Brands Positioning in UEMC University Students: Differences in Perception based on Driving Experience

    Alejandro Tapia Frade
    191-205
    DOI: https://doi.org/10.24265/cian.2011.n1.12

  • Educational Values through Advertising. ONCE Campaigns on the Radio

    Aurora García González, Sarai Lagos Area
    207-218
    DOI: https://doi.org/10.24265/cian.2011.n1.13

  • Enological-tourism Communication by Internet

    Mónica Matellanes Lazo
    219-239
    DOI: https://doi.org/10.24265/cian.2011.n1.14

Journalism

  • Felipe Sassone (1884-1959). The Spanish journalist who never stopped being Peruvian

    Juan Cantavella Blasco
    243-262
    DOI: https://doi.org/10.24265/cian.2011.n1.15

  • Critical Discourse Analysis: Sensationalist Press in Close Cultural Contexts. Cases of Ajá (Perú) & La Cuarta (Chile)

    Rodrigo Browne Sartori, Julio Carvajal Rivera, Rocío Salinas Oyarzo
    263-277
    DOI: https://doi.org/10.24265/cian.2011.n1.16

  • News Values in Feminine Magazines

    Alfredo José Dillon
    279-308
    DOI: https://doi.org/10.24265/cian.2011.n1.17

  • Incident Reports. Themes developed in the Press

    Rosa María Rodríguez Carcela
    309-325
    DOI: https://doi.org/10.24265/cian.2011.n1.18

  • Lugo Press during Galician Statute of Autonomy (1936)

    Paloma Abejón Mendoza
    327-346
    DOI: https://doi.org/10.24265/cian.2011.n1.19

Media and Society

  • Ethical Considerations for Youth Treatment by the Media

    Juan Carlos Suárez Villegas
    349-368
    DOI: https://doi.org/10.24265/cian.2011.n1.20

  • Theoretical Clues for a New Vision of Mediatic Reception from Migratory Experience

    Luis Concepción Sepúlveda, Alfons Medina Cambrón
    369-384
    DOI: https://doi.org/10.24265/cian.2011.n1.21