No. 3 (2013): Correspondences & analysis N°3 2013 (january - december)
This new delivery of correspondences & analysis underlines the versatile and expansive nature that the practice of communication Sciences is acquiring at both international and local levels. As we know, in recent years, our country (thanks to the macroeconomic stability and the peculiar dynamism of the business sectors) has entered with an impetuous creative enthusiasm to the global scenario, gradually assimilating its demands, its challenges and Its well-known parameters to interact and socialize.
This is evident more clearly in the context of new technologies: more and more diverse corporations urge a multi-purpose communicator that, apart from their respective academic specialization, should be able to encompass a series of tasks Complementary. These include tracking and interpreting social networking trends; Manage crisis situations with different audiences; The effective edition of audiovisual and multimedia material; Develop market analysis and consumer behaviour, etc.
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