Advertising

15 Items

All Items

  • Use of artificial intelligence in advertising strategies: a case study of micro-advertising agencies in Ibarra, Ecuador

    Jefferson Israel Vinueza, Gandhy Godoy-Guevara, Jaime Portilla-Chagna
    140-166
    DOI: https://doi.org/10.24265/cian.2024.n19.06

  • A decade after #YoSoy132: approaches, scope of the movement and the dynamics that promoted it from Twitter

    Andrómeda Martínez Nemecio, Enrique Iturralde Chaparro
    199-220
    DOI: https://doi.org/10.24265/cian.2023.n18.08

  • Cognitive, emotional and social learning in the audiovisual area. Successful cases during the pandemic

    Marta Saavedra Llamas, Rocío Gago Gelado, Laura Martínez Otón, Andy Tavárez Pérez
    121-153
    DOI: https://doi.org/10.24265/cian.2023.n18.05

  • El análisis del viraljacking y la percepción del peruano millennial: El Juego del Calamar

    Eliana Alejandra Quijandría Cayo
    99-120
    DOI: https://doi.org/10.24265/cian.2023.n18.04

  • Telecommunication companies’ tales to strengthen brand: analysis of television spots during pandemic confinement

    James Anthony Dettleff Pallete, Viviana Rivas Gonzales
    179-198
    DOI: https://doi.org/10.24265/cian.2022.n16.08

  • Youth and online sports betting advertising. The Spanish experience

    Antonio Raúl Fernández Rincón
    107-128
    DOI: https://doi.org/10.24265//cian.2022.n15.05

  • Branded content and luxury fashion brands: a study on the composition of fashion films

    Tomás Atarama Rojas, Kelly Robledo Dioses, Leslie Kam Arteaga
    57-82
    DOI: https://doi.org/10.24265//cian.2022.n15.03

  • The naturalization of male chauvinism in adolescents through fiction series

    Elena Bandrés Goldáraz
    35-56
    DOI: https://doi.org/10.24265/cian.2022.n15.02

  • Advertising regulation in two private television stations: Antena 3 and Telecinco

    Mónica Matellanes Lazo
    163-190
    DOI: https://doi.org/10.24265/cian.2013.n3.07

  • Tell me with what you play and I’ll tell you who you will be. Analysis of Christmas Advertising Campaigns of children’s toys in broadcast television in Lima (2011-2012)

    Héctor Mendoza Cuéllar
    133-161
    DOI: https://doi.org/10.24265/cian.2013.n3.06

  • Televisions and Democracies: Mass Media and Web TV in Externado University of Colombia

    Felipe Cardona del Real
    263-276
    DOI: https://doi.org/10.24265/cian.2013.n3.11

  • Representation of race, class and morality in peruvian television. A social analysis of “Magaly TeVe” and “Al fondo hay sitio”

    Mario Sánchez Dávila
    193-232
    DOI: https://doi.org/10.24265/cian.2013.n3.08

  • Between power and duty: Advertising and its role in the formation of gender stereotypes. First notes

    Héctor Mendoza Cuéllar
    131-164
    DOI: https://doi.org/10.24265/cian.2012.n2.07

  • Educational Values through Advertising. ONCE Campaigns on the Radio

    Aurora García González, Sarai Lagos Area
    207-218
    DOI: https://doi.org/10.24265/cian.2011.n1.13

  • Development of Creative Advertising. Past and Present

    Montse Vázquez Gestal
    175-190
    DOI: https://doi.org/10.24265/cian.2011.n1.11