No. 7 (2017): Correspondences & Analysis N°7 2017 (january - december)

Revista Correspondencias & análisis N°7 2017 (ene. - dic.)

In the current year 2017, Dr. César Mejía Chiang presents the N°08 of the Correspondencias & análisis magazine, with the following, which has 11 articles distributed in five thematic sections: "Communication & new technologies", "Public Relations", " Advertising”, Journalism” and “Media and society”.
TABLE OF CONTENTS

Published: 2017-11-27

Editorial

Research articles

Methodological articles

Theoretical articles

  • Advertising in the program “En Surco la basura sirve” and its socio-educational effect in solid residues recollection in Santiago de Surco District (2012-2013)

    Lilian Carranza Salanitro
    45-62
    DOI: https://doi.org/10.24265/cian.2017.n7.03

  • Advertising Strategies in Cultural Scenarios

    Enrique Mena García
    63-77
    DOI: https://doi.org/10.24265/cian.2017.n7.04

  • Persuasive Television Advertising in Bakery Sector

    Mónica Matellanes Lazo
    79-94
    DOI: https://doi.org/10.24265/cian.2017.n7.05

Journalism

  • Banalization of Cultural Journalism. Media Show and Cultural Content in Peruvian press

    Tomás Atarama-Rojas, Karold Rivera Ahumada
    98-115
    DOI: https://doi.org/10.24265/cian.2017.n7.06

  • Journalistic Socialization or the Principles of Objectivity Belief Production

    Pablo Schleifer
    117-136
    DOI: https://doi.org/10.24265/cian.2017.n7.07

  • Magazine Design in Spanish Generalist Newspaper. Publico’s Covers

    César Mejia Chiang
    137-156
    DOI: https://doi.org/10.24265/cian.2017.n7.08

Media and Society

  • Communication and Education. Demand Analysis for Bachelor’s Degree Graduates in Organizational Social Communication

    Alejandra María Gordillo
    159-175
    DOI: https://doi.org/10.24265/cian.2017.n7.09

  • Pseudo-understanding. An Agreement between Media and its Customers

    Claudia Maya Franco
    177-185
    DOI: https://doi.org/10.24265/cian.2017.n7.10

  • The Body in Cognitive Linguistics. Conceptual Metaphor and Embodiment

    Daniela Soledad Gonzalez
    187-195
    DOI: https://doi.org/10.24265/cian.2017.n7.11