Content marketing

All Items

• El análisis del viraljacking y la percepción del peruano millennial: El Juego del Calamar

  Eliana Alejandra Quijandría Cayo

  99-120

  DOI: https://doi.org/10.24265/cian.2023.n18.04

• The red flashes of Folkmarketing Coca Cola's strategy with the Bolivian salteña

  Vanessa Calvimontes Diaz

  83-110

  DOI: https://doi.org/10.24265/cian.2022.n16.04

• Branded content and luxury fashion brands: a study on the composition of fashion films

  Tomás Atarama Rojas, Kelly Robledo Dioses, Leslie Kam Arteaga

  57-82

  DOI: https://doi.org/10.24265//cian.2022.n15.03

• Car Brands Positioning in UEMC University Students: Differences in Perception based on Driving Experience

  Alejandro Tapia Frade

  191-205

  DOI: https://doi.org/10.24265/cian.2011.n1.12

• Enological-tourism Communication by Internet

  Mónica Matellanes Lazo

  219-239

  DOI: https://doi.org/10.24265/cian.2011.n1.14