Tratamiento informativo de candidatas presidenciales: una propuesta desde el framing

Edrei Álvarez-Monsiváis

doi:10.24265/cian.2019.n10.07

Edrei Álvarez-Monsiváis Tecnológico de Monterrey (México)

DOI: https://doi.org/10.24265/cian.2019.n10.07

Palabras clave: Encuadres noticiosos, Candidatas presidenciales, Comunicación política, Género, Género y política, Tratamiento periodístico, Visibilidad, Campañas políticas

Resumen

El artículo presenta una revisión de la literatura de las formas de abordaje periodístico hacia las candidatas presidenciales. Para este objetivo, se englobaron en siete encuadres de cobertura: a) visibilidad, b) reiteración del género, c) mediatización de la esfera íntima, d) personalidad, e) agenda temática, f) tonalidad y g) particularidades del medio. Finalmente, se formula una propuesta de operacionalización para cada uno de los encuadres que dé pie a futuras investigaciones que aborden a estas figuras políticas. Se conclu- ye que estas son representadas desde su esfera íntima y feminidad, caracterís- ticas que distan de ser las culturalmente apropiadas para el debate en la arena pública y política.

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Biografía del autor/a

Edrei Álvarez-Monsiváis, Tecnológico de Monterrey (México)

Maestro en Estudios Humanísticos especializado en Comunicación y Medios Digitales (2016) y Licenciado en Periodismo y Medios de Información por el Tecnológico de Monterrey (México), donde es doctorando en Estudios Humanísticos. Egresado del Máster en Estudios Interdisciplinares de Género por la Universidad Autónoma de Madrid (España). Ha publicado trabajos académicos relacionados con el análisis del mensaje periodístico, comunicación política y género.

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