Tratamiento informativo de candidatas presidenciales: una propuesta desde el framing
DOI:
https://doi.org/10.24265/cian.2019.n10.07Palabras clave:
Encuadres noticiosos, Candidatas presidenciales, Comunicación política, Género, Género y política, Tratamiento periodístico, Visibilidad, Campañas políticasResumen
El artículo presenta una revisión de la literatura de las formas de abordaje periodístico hacia las candidatas presidenciales. Para este objetivo, se englobaron en siete encuadres de cobertura: a) visibilidad, b) reiteración del género, c) mediatización de la esfera íntima, d) personalidad, e) agenda temática, f) tonalidad y g) particularidades del medio. Finalmente, se formula una propuesta de operacionalización para cada uno de los encuadres que dé pie a futuras investigaciones que aborden a estas figuras políticas. Se conclu- ye que estas son representadas desde su esfera íntima y feminidad, caracterís- ticas que distan de ser las culturalmente apropiadas para el debate en la arena pública y política.
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