Advertising in the program “En Surco la basura sirve” and its socio-educational effect in solid residues recollection in Santiago de Surco District (2012-2013)
DOI:
https://doi.org/10.24265/cian.2017.n7.03Keywords:
Solid waste, Inorganic waste, Non-biodegradable waste, Advertising, Positioning, “En Surco la basura sirve” CampaignAbstract
People from Lima generate 8,000 tons of garbage a day; throwing solid, inorganic and non-biodegradable waste that pollute the environment, altering negatively their habitat conditions and generating serious problems in their health, life, economy and culture. In this context; the current investigation is carried out; considering the actual ecology and environment legal norm. The effect in reference has non-formal character; it is manifested in the memory and understanding of the advertisement; classification of the source of household solid waste; identification, degree of affinity, positioning, and evaluation of the program: “En Surco la basura sirve” and public management of The Empresa Municipal de Santiago de Surco (EMUSSA).
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References
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