Cybercampaigns in Latin America: Potentialities and Limitations

Authors

  • Andrés Valdez Zepeda Universidad de Guadalajara (México)
  • Delia Amparo Huerta Franco Universidad de Guadalajara (México)
  • Arturo Aguilar Aldrete Universidad de Guadalajara (México)

DOI:

https://doi.org/10.24265/cian.2011.n1.01

Keywords:

Cybercampaigns, Latin America, Social Networking, Digital Democracy, Politics in “Dot-com Era”

Abstract

The paper discusses the development of cybercampaigns in America Latina inside the political and democratic transformations during the recent decades, as well as the dawn of socialization using telecommunications and new informational technologies which has been observed in the region.

We analyze the case of six countries of the region (Argentina, Brazil, Chile, Colombia, Mexico and Venezuela) that are using telecommunications and the new informational technologies as part of central strategies in political campaigns. It also discussed the potentials and limits of such campaigns. We conclude that cybercampaigns in Latin America are consolidated: their development advances in giant steps. However, this type of campaigns has its limitations for achieve its objectives, due to the low-educated electorate, disappointed in political class.

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Author Biographies

  • Andrés Valdez Zepeda, Universidad de Guadalajara (México)

    PhD in Latin American Studies from the University of New Mexico (USA). Member of the National System of Researchers (2011). Author of the books recreational electoral campaigns: gaining power in the era of Entertainment (2010) and management of electoral campaigns (2011). He currently serves as Professor-researcher at the University of Guadalajara (Mexico).

  • Delia Amparo Huerta Franco, Universidad de Guadalajara (México)

    Master's degree in higher education Administration from the University of New Mexico (USA). She is a research assistant and professor at the CUCEA of the University of Guadalajara (Mexico). Co-author of the book Image of the Teacher and School Learning (2005). He has published several articles on political communication, electoral strategy and political campaigns.

  • Arturo Aguilar Aldrete, Universidad de Guadalajara (México)

    PhD student in the CUCBA of the University of Guadalajara and Profesorinvestigador of said House of studies. He has been a district Electoral counselor in the state of Jalisco (Mexico). Co-author of the book Contrast campaigns In Democratic Systems (2009).

References

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Revista Correspondencias & análisis N°1 2011 (ene. - dic.)

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Published

2011-10-28

Issue

No. 1 (2011): Correspondences & analysis N°1 2011 (january - december)

Section

Research articles

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How to Cite

Valdez Zepeda, A., Huerta Franco, D. A., & Aguilar Aldrete, A. (2011). Cybercampaigns in Latin America: Potentialities and Limitations. Correspondences & Analysis, 1, 3-16. https://doi.org/10.24265/cian.2011.n1.01
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