Working Sessions as Public Relations Technique. A Case Study

Authors

  • Cindy Huaripata Yizuka Universidad de San Martín de Porres (Perú)

DOI:

https://doi.org/10.24265/cian.2014.n4.04

Keywords:

Sesiones de trabajo, Organización, Técnica, Relaciones Públicas, Eventos, Comunicación, Imagen, Clientes, Satisfacción, Relación

Abstract

The main objective of this research was to determine the influence of the organization of work sessions as a technique of PR on the clients’ image of a company. This technique enables organizations to approach their target public in order to communicate about theirs products, services, activities and behavior. It is expected to obtain placement, identification and also, to strengthen relation and communication with the public.
Precisely, this explanatory research carried out in two groups (control and experimental) demonstrated that the organization of the work sessions in deed has influence on the image of the clients of a company. According to the results, it is stated that there is a 96.7% level of correlation between both variables.

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Author Biography

  • Cindy Huaripata Yizuka, Universidad de San Martín de Porres (Perú)

    Degree in Communication Sciences and master in public relations from the University of San Martín de Porres (Peru). Member of the Professional Association of Public Relations of Peru. She is currently a teacher in the undergraduate and postgraduate programs at the USMP and the Universidad San Ignacio de Loyola (Peru). He has extensive experience in organizing business events and academics. Author of the book The working sessions as a public relations technique (2013).

References

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Colegio de Relacionista Públicos del Perú (2014). “Estatuto del Colegio Profesional de Relacionistas Públicos del Perú (Decreto Supremo N° 021-2004-ED)”. Extraída el 6/ VIII/2014 desde http://www.colegioprpperu.org/leyes.htm

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Revista Correspondencias & análisis N°4 2014 (ene. - dic.)

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Published

2014-11-28

Issue

No. 4 (2014): Correspondences & analysis N°4 2014 (january - december)

Section

Methodological articles

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How to Cite

Huaripata Yizuka, C. (2014). Working Sessions as Public Relations Technique. A Case Study. Correspondences & Analysis, 4, 79-108. https://doi.org/10.24265/cian.2014.n4.04
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