No. 7 (2017): Correspondences & Analysis N°7 2017 (january - december)

Revista Correspondencias & análisis N°7 2017 (ene. - dic.)

In the current year 2017, Dr. César Mejía Chiang presents the N°08 of the Correspondencias & análisis magazine, with the following, which has 11 articles distributed in five thematic sections: "Communication & new technologies", "Public Relations", " Advertising”, Journalism” and “Media and society”.


The texts were in charge of renowned academic researchers from Latin America and Europe, who offer their different study expertise that will enrich the debate around the complex and global media reality of today's society.

TABLE OF CONTENTS

Published: 2017-11-27

Editorial

Research articles

Methodological articles

Theoretical articles

  • Advertising in the program “En Surco la basura sirve” and its socio-educational effect in solid residues recollection in Santiago de Surco District (2012-2013)

    Lilian Carranza Salanitro
    45-62
    DOI: https://doi.org/10.24265/cian.2017.n7.03

  • Advertising Strategies in Cultural Scenarios

    Enrique Mena García
    63-77
    DOI: https://doi.org/10.24265/cian.2017.n7.04

  • Persuasive Television Advertising in Bakery Sector

    Mónica Matellanes Lazo
    79-94
    DOI: https://doi.org/10.24265/cian.2017.n7.05

Journalism

  • Banalization of Cultural Journalism. Media Show and Cultural Content in Peruvian press

    Tomás Atarama-Rojas, Karold Rivera Ahumada
    98-115
    DOI: https://doi.org/10.24265/cian.2017.n7.06

  • Journalistic Socialization or the Principles of Objectivity Belief Production

    Pablo Schleifer
    117-136
    DOI: https://doi.org/10.24265/cian.2017.n7.07

  • Magazine Design in Spanish Generalist Newspaper. Publico’s Covers

    César Mejia Chiang
    137-156
    DOI: https://doi.org/10.24265/cian.2017.n7.08

Media and Society

  • Communication and Education. Demand Analysis for Bachelor’s Degree Graduates in Organizational Social Communication

    Alejandra María Gordillo
    159-175
    DOI: https://doi.org/10.24265/cian.2017.n7.09

  • Pseudo-understanding. An Agreement between Media and its Customers

    Claudia Maya Franco
    177-185
    DOI: https://doi.org/10.24265/cian.2017.n7.10

  • The Body in Cognitive Linguistics. Conceptual Metaphor and Embodiment

    Daniela Soledad Gonzalez
    187-195
    DOI: https://doi.org/10.24265/cian.2017.n7.11